Facebook Advertisements Benefits

Social media has become an instrument that allows companies to reach places that would have never been possible without the use of social media. Social allows small companies to grow vastly since if a couple of people views their services they can spread the word like wild fire. This allows the company to gain additional customers that are valuable and loyal. Facebook is currently the biggest social media site and therefore the most widely known social media tool for companies to use to spread their news. Facebook has over 750 million active uses that go on every single day and spend over 700 billion minutes per month on Facebook. Facebook introduce this new Advertisements campaign that companies can apply for. Advertising on Facebook is the most efficient way of gaining more customers due to all the users that visit Facebook every day.

Some neat features that the advertisement system on Facebook has is the way they can filter out people. Facebook allows the user to show their advertisement for specific countries or areas. Facebook also allows the user to filter their target audience. For example, if your company is selling perfume, Facebook allows you to show your ads only to females whose age range from 15- 40 years. This is a great way to gain specific customers that your company will help and support.

Facebook advertisement also allows your advertisement to contain a picture. Like the saying goes, “A picture is worth a thousand words”. Pictures are a significant way to attract the users’ attention to your ads. This allows the company to draw the users’ interest towards their services or products.  Facebook also allows the company to only show their ad if the user has a specific keyword in their profile that relates to their services that they can provide. Let Goblin Creative help your company expand by using the efficient and effective Facebook advertisement system.

What are things that I should consider before I create the social media channels for my business?

Social media is the new trend and is a great source of getting new and loyal customers. However before creating social media for your company you must first prepare. First, assign the responsibility to people on maintain the social media. For example letting on person upload content and someone will have to manage the issues that may come up.  Calculate how much time this will take away from the person’s day to update the social media. Before creating the social media sites, due to the many new future customers you have to improve and increase your customer support. This is important since social media brings many customers to your company and this in turn will also require more customer support. This also causes you to make sure all your products are perfect. You should know the issues that may occur with your product. Fix these issues before you enter social media, people would change their opinion on your company just because you entered in the social media. The company must fix their own issues before the new flow of customers come in. In the meantime of fixing the issues in your company, there is a need for new content that revolves around these common issues. This content should provide the customer with why this is happening and how the company is trying to resolve this problem. When entering social media, you have to be ready to respond to your customers quickly to satisfy their needs. Build a relationship with your customers and let them know you care about them.  After hearing complaints from customers be prepared to act and fix the issues at hand. 

What is the difference between Facebook, Twitter, Blogger and Word Press? And how can I use them to promote my business?

Facebook is the most popular social media. There are over 750 million users. Twitter on the other hand has 26 million users.  Facebook appeal is to reconnect with old friends and family or to keep up to date with what they are currently doing. On Facebook you can share photos, play games, instant message people, share your status and etc. Facebook is easy to grasp and keeps you connected with friends. However on twitter you update your status in up to 140 characters. You can get instant response to your tweets and you can reach far beyond your friends.

Blogger and Wordpress are both blog sites where people post articles on a topic or about their life. They are really similar however Wordpress has additional options compared Blogger. On Wordpress they allow you to have a self-hosted blog of your own domain. Also Wordpress has over 1000 of different themes for the blog. However with all these positive points for Wordpress why would anyone use blogger? The reason is because blogger is owned by Google. Posting articles on blogger will be weighed more heavily by Google search engine and will rank your website highly.

With the power of all 4 of these social Medias, you can easily improve and promote your business. With Facebook and Twitter you can have people follow you and can easily update them. For example if you have a new product or service available to the customer you can update your Facebook or twitter and inform them in seconds. Companies can also create promotions that will attract customers to their locations. One example that attracted me is this promotion where they sold free bubble tea for a day. I saw this form one of my friend’s status.  This is a really good strategy since if one person knows about your promotion it can spread to many more of his/her friends and keep on spreading the word. Without this promotion, I would probably not have known there was a bubble tea store at this location. With Blogger and Wordpress, their main uses to promote your company is sharing information about your company and increase its positioning on search engines like Google. This is really important since you increase the traffic to your sites which in turns increase the amount of customers you have.

How to upgrade your website and not lose positioning in search engine

Your website is the gateway to allow potential customer to be able to view what your company is about and the website allows you to convey your message that you want the potential customers to acknowledge when they think about your company. Knowing this fact, the company’s website is a very important factor in getting new customers and maintaining loyalty from previous customers by updating the website with new product that will keep them interested and excited.

To upgrade a website, we first have to analyze what needs to improve on the website. We first ask ourselves, does the website look nice and appealing to the customers? This is really important since the website suppose to catch the potential customer’s attention before the customer slips away. The website needs to catch the customer’s attention within the first 5 seconds when he visits the site. If this doesn’t happen you have lost a potential customer.  Next, the website should be easy to navigate. Once the website has captured the customer’s attention, the customer should be able to find what he/she is looking for with ease. If the customer can’t find what he/she is looking for then once again you lost another customer. After have a nice looking and easy to navigate website, we have to improve it with the current trend.  We have to look at the company’s competitors and find ideas that might improve your own website and make it better then the competitors. Lastly, we think of our own ideas that will help improve your website and make it more convenient and better for the customers.  This depends on what services your companies provide.

After improving your website, we have to make sure to have a high positioning in search engine. This is very important since most of the traffic your website receives is from search engines (Ex. Google). To maintain your position in search engine, we have to update the website from time to time so the google will see that the website is constantly up to date and is not old. Another method of maintain your position is with social media. If you use “blogger”, you can create blogs that will help improve your positioning if you make hyperlinks that links to your website. Google will notice this and put a higher value to your website then your competitors. If you need help, let Goblin Creative handle your website and social media.

Mobile Application for Business for Canada

Mobile application is in rapidly increasing demand for many companies in the marketing area. These companies realize how important mobile applications can be for business. With mobile applications, businesses can increase their traffic depending on how the business uses mobile application to their advantage. For example, some companies can create a mobile application that will locate their closest franchise that they can provide their services to the user of the mobile application. This is important since the currently it is important for people to get what they demand right away. It’s seems that the factor of satisfying people’s needs when they want it, is becoming more demanding by the customers. 

Another method of using mobile application is by creating ads. Creating ads in mobile application creates a new pathway for revenue. However, planning and research is a needed in order to use mobile application for advertisement efficiently. You must find out when, why and how the user uses the application and utilize this information in order to prosper in your investment. One example is a company gave free SMS services, up to 300 free texts however every text made generated 3 ads along with it. This was very useful for the companies shown in the messages since this is a significant advertising opportunity.

A new invention that has been increasingly popular is QR codes. These QR code are 3-D barcodes that can be scanned through your phone. Depending on the QR code designed, it can have many functions. Some QR code allows the user to scan on their phone and let them access a certain webpage. The reason why this useful is because the user can access the company’s website from anywhere the qr code can be placed using their mobile.  Allow Goblin Creative to help promote your business with the many advantages of Mobile Applications.

Mobile Application;Demographics of the Growing Trends

The popularity of mobiles applications have exploded within the recent years. The Number of apps up to date is rapidly increasing. Currently there are 225000 Apple apps, 70000 Android Apps, 72000 Black Berry Apps, 13000 Ovi Apps and 11000 iPad apps. The number is rapidly increasing because of the use of smart phones and the need of everybody. Another statistic that shows this is a growing trend is the fact the iPhone can get over 1 billion download within the last two months. Calculating this in terms of days is, 16.7 Million downloads per day! Apple the most famous app creators have paid over $1 billion to iOS apps developers and the average paid iPhone app has sold around 101024 copies within the lifetime of 261 days. Around 7% of users have spent over $50 within the past three months; this is a lot of money that the app creators are getting.   This is the current trend of where the market is leading towards. Around 60% of developers have recently created an Android app because of how effective Mobile apps are in the current days. Supporting this statement, over 70% of iPhone developers are planning on releasing an Android app within the next 6 months.

One prime example of the success of a Mobile app is the ever so entertaining game “Angry Birds”. This game has over 6.5 Million sales on the App store and within these sales there are 200,000 sales of this app sold for $4.99 on the iPad app store. It has grown very popular and has 6 million views on youtube videos about the game.

Another entertaining game is called, Tap Tap Revenge. This game has been download 35 Million time and is rapidly increasing. It has currently generated 5 million song sales and are creating 500,000 new download on tracks every week.

The Mobile Apps are not only made for gaming. eBay has made an iPhone app that have been downloaded 11 Million times since July 2010.Within the release date and the end of the year 2010, eBay expects to make a profit of $1.5 Billion just from the mobile transactions alone.  This has increased the profit in 2009 which was only $600 Million.

Mobile Applications is a serious business, and is an ever growing trend. Most people you see walking on the streets and playing with their phone are most likely texting or on an applications since Mobile Apps can be accessed anywhere as long as you have a Mobile Phone with them. This new age of technology is demanding more focus on the Mobile applications, since it is a rapidly increasing market.

How to Promote Business using Social Media

Social Media is a powerful tool to promote your company. In this article, we will show you the possible ways on how to promote your business with the ever successful social media.

1.    Spread the news about your company
This can easily be done when using social media. Getting connected to the social network can get the words out about your company quickly and efficiently. Posting videos or an explanation about your company’s products or services will be spread rapidly when people start looking on your Facebook page and other social media devices.

2.    Offer special deals to loyal customers
Offering deals to customers who visit your company often can be an effective method on getting new customers. One example was about a restaurant who offered free drinks if they liked their Facebook page. This provided them with many new customers and let the company to be known by many more people.

3.    Keep your customers updated
With Social Media, customers can get new information as soon as you tweet or make a post on your Facebook wall. This keeps the customers updated with your newest products, or services and will peak their interest in buying new material.

4.    Ability to find New Potential Customers
Twitter has an option to filter keywords and help you search for potential customers. You can find customers who have tweeted about needing some services that your company can provides. Seek them out and provide them with an offer they can’t refuse

5.    Reach new Markets
While using social media you can reach places that you would not be able to reach without the use of social media. For example if you’re advertising your services on the news paper in Toronto, you can spread the services of your company to everywhere that Social Media can reach. As long as people are listening to your campaign

Promoting your company is easy with the use of Social Media. With the new technologies these days, companies have to keep up to date with the current trend. Social Media is the perfect spot to explore and expand your company.

QR Code

What exactly is a QR code? QR code is the most popular 2-D barcode. QR is short for Quick Response because they are codes can be read on the cell phone very quickly. QR code is sort of like a bar code which you scan with your cell phone and it receives data.  Depending on what is the purpose of the QR code, many different things can happen.
 
How can QR code benefit your company? The main attraction of QR code is that it can be placed anywhere. You can place the QR code wherever and anyone can scan it. Upon scanning the QR code, they might be linked to your website. This can highly increase traffic onto your website. Other applications maybe the QR code contains data to a product or service that you provide and the user can browse through the information if they are interested with what you see. You can place your QR code in any public place if you have the chance. One example is that you can place your QR code on the subway, where thousands of people pass by everyday and they all have the chance to scan your QR code. This provides you with many more potential customers from places you will least suspect it. An example of this is shown below.

Aside from the application of the QR code, it will improve your reputation as a company.  When people visit your site using a QR code or find a QR code on your site, they will know that this company is serious with what it does and are up to date with technology. This not only changes the view of other people when they view your site but will also how Google see them. When adding a QR code Google search engine will notice that you have updated your page by adding an image of a QR code. This will cause it the judge your website more highly then other websites that have not been updated often or at all. This will increase the traffic on your site when users search for a keyword related to your site.

There are many other neat examples of how QR code can help your business grow. However one of the neat and interesting aspects of QR code is the Augmented Reality. Augmented Reality affects your view of reality by changing it with code. There have been many applications of Augmented Reality being used however the one that is very neat and interesting is a business card that implements this shown below. Take advantage of this fast expanding technology and you will see the effect on your company in no time.

Google+

The newest social media that have attracted a lot of attention is the Google’s new social network, Google+. Quickly within 3 weeks that the beta version has been release, Google+ has acquires over 10 million users and are sharing over a billion materials daily. Google+ is the perfect spot to generate exposure for your company and increase traffic on your website.  With other new entrepreneur, join and discover the profitable and extraordinary Google+.

Why use Google+ when you can use Facebook or Twitter? Google+ is a much easier and cleaner way to share information to selective groups/individuals. For example, you can create “Circles” so you can organize everyone that you know into categories. One Circle can be named “Company” which will have everyone in your company and sharing important information and updates with them specifically is fast and easy. On the other hand, you can also have a circle named “Customers” where it will include all the customers who are interested in your company’s services. Sending an advertisement to them is simple and clean when you use Google+. This has been the number 1 advantage compare to Facebook since with Google+, you can easily modify your privacy settings and indicate where information is to be shown.  Goggle Chrome is the combination of Facebook and Twitter. Having all the having all the features of having friends and  sharing info with others, to being able to “follow” someone and keep up to date with all the news that they send. What reasons are there to not join Google+?

Aside from the “Circle” feature where you can organize people into different categories, there is also the “Hangout” feature. The Hangout feature is a convenient way to make conference calls with other colleague when you have to discuss with them about a project or to see how they are doing. A neat feature that Hangout has is that the main video that appears will always switch to the person that is talking on the microphone so you always know who is talking. When you set up a call, any can join easily, depending on how you set it up. It incorporates this with the Circle feature where you can set up a Hangout within only a certain circle. For example if you have something to discuss with your company only, you should only set up the Hangout with the company Circle. However if your advertising your campaign live, you can set up a Hangout with your customers and they can join anytime they like to hear what you’re saying.

Mobile apps is becoming the most prominent way to access the web from any location. Google owns the most popular mobile operating system, “Android”, so it is not a surprise that they already created an app for Google+. With the new Google+ app, users can receives updates anywhere and anytime.  You can send updates to your customers about a new product or services and they will receive it instantly on their mobile phones.

Google+ is still in Beta and has many more things to add on to make it even more amazing. They are planning to add a “Question feature” which allows companies to get the opinions of their customers with ease. The most exciting new feature they are creating is a new business platform, that is going to made specifically to businesses that want to expand their horizons. This is the perfect opportunity for you to join with the mainstream and take advantage of the new Google+.

Augmented Reality

What is Augmented Reality?

Augmented reality is a means for the virtual world to interact with the physical and real world. Our sense of the world is modified by computer generated input such as sounds and graphics. In short our view of the world is modified by a computer. This is very similar to virtual reality however, virtual reality replaces to the real world instead of just altering our perception of the real world which augmented reality does. 

Augmented Reality is used in sports, head mounted devices(jet fighters helmet), GPS, handheld devices and many more.  This is one feature that has been used with augmented reality. The user can combine, by using his cellphone, the vision of reality with superposed layers of data, that allow him to extend information with respect to which it is seeing. We are using platform like TO SPADE, which is the best tool at this moment for this type of applications.Thus by means of the development of an application, we can show to information of several sources or “layers”. We can access existing data in other systems, or generate data to show our own.

Do you need an application to be designed using Augmented Reality? Ask Goblin Creative to design one for you!

Mobile Applications

Mobile Application

There is many mobile applications that is available to help promote your company. One example of this is QR code. QR code is the most popular 2-D barcode. It was created so it can be decrypted at high speed. The QR code can be useful to the company for many reasons. One of them is that people can access your website from their phone quickly and efficiently. This is very important since people always want things “now” and don’t want to wait when they are ready to buy. Providing this feature will let people be able to access your website from places you will least suspect.

Mobile Application and Advertisement

Creating ads in mobile application creates a new pathway for revenue. However, planning and research is a needed in order to use mobile application for advertisement efficiently. You must find out when, why and how the user uses the application and utilize this information in order to prosper in your investment. One example is a company gave free SMS services, up to 300 free texts however every text made generated 3 ads along with it. This was very useful for the companies shown in the messages since this is a significant advertising opportunity.

E-Commerce

Buying and Selling in the internet

Buying, selling products and services over the internet has become one of the most rewarding and challenging business. Just last year, 2007, is estimated that sales over the internet reached 170 billion dollars, and it is expected to grow 25% every year.

Almost every business that has a website is selling a product or service, and the ones that are not selling is because they haven't figure out how to sell in this media. The challenges however are significant, but the rewards are exceptional.

How do you sell in the internet?

In most cases, it is not a matter of whether or not a company can sell their products or services over the internet, the biggest problem is HOW?.

There are many things to consider when a business decides to sell its products or services over the internet. Here is a sample of just a few of them.

1. Consumer Privacy – The business needs to provide the necessary elements to secure the confidential information of the buyers and the transactions that take place in electronic form..

2. Legal protection – Information about the products, services and the policies and regulations regarding the guaranty of the transaction needs to be clear and accessible to the buyers at all times.

3. Consumer market – The business needs to understand the limitations of their market. If the target market is local, then the website and the marketing efforts need to reflect that. If the business is doing business globally, or planning to do business globally, then the marketing business plan and the website will have to be created with that perspective.

4. Distribution Channels – How is the buyer going to receive the goods or services? As people are getting more and more familiar with the internet, the distances are not an issue for the buyers, but it is for the business selling the products. It doesn’t matter if the product is coming from another part of the world, as long as it meets the expectations.

It is important for businesses to understand that a website is an extension of their sales and marketing plans. It should not be an isolated program run by inexperienced people.

Why most E-commerce websites fail?

In most cases it is not a problem with the product or service, it is in the way it is presented to the customer. The reality is that most companies don’t know how to sell in the internet. The rules in the internet are different. A good E-commerce website is the one that converts visitors into customers. If your website is not converting, then there is a problem with it.

Let us share with you some of the reason why many E-commerce websites fail.

1. Poorly design (Unprofessional) – Let’s face it, if the website is a reflection of your business. If it is poorly designed - looking old, cheap or ugly – people is not going to buy from that business

2. Difficult to Navigate – Most people don’t have the time to figure out how to buy in the website. Therefore, the website should take them through this process in a very easy, comfortable and secure way. The buyer should be able to find everything they need in one or two clicks at the most.

3. Feeling of uncertainty – The website can have all the security that is needed to make transactions safe over the internet, but does the customer know that? The website has to “tell” the customer that the business is doing everything possible to keep the information secure and confidential.

4. Analysis of performance – Do you know how many people visited your site?, how long did they stay in your site?, what information they were looking at?, at what point did they left your site?. If you don’t know all of this, how do you know what is the problem with your website and how can you fix it? Analytics is one of the most important parts in an E-commerce website. Without them, you know that you have a problem but don’t know where it is and how to fix it.

The best E-commerce website ever

The best E-commerce website is not the one that has the most visitors or that is the pretties. The best E-commerce website ever is the one that converts the highest number of visitors into customers.

It really doesn’t matter if you have millions of visitors a day to your website, you have to convert them and make them buy your products. Otherwise your website doesn’t work and it is an expense for your business.

E-mail Marketing Campaigns

If you are not using e-mail as part of your marketing strategy, you might be missing on a huge opportunity.

In a recent survey by Datran Media, for most marketers, email was listed as the most important advertising tactic for 2007. Mainly because of its ability to drive incremental revenue.

A well structured marketing campaign should be measurable and objective. The purposes could be different; keep existing customers informed about the company, invite customers to your new web site, send out promotions, improve customer retention, etc. In most cases it will be targeted to existing customers to either up-sell or cross-sell the company’s products or services. Or it can be a campaign specifically designed to attract highly potential customers.

If you think about it, e-mail has become a very popular mode of communication worldwide. Most companies and people have e-mail accounts to receive information and to keep in touch with other people. Using this media appropriately can bring excellent results. For example, you can send an e-mail marketing campaign about your new product and invite customers to acquire this product at a discount in your web site using a given code. This not only will generate traceable and measurable results, but it will also provide you with invaluable marketing information about your new product.

Here are some of the advantages for your company to have an e-mail marketing campaign:

1. Low cost - Is relatively inexpensive compared to other media

2. Measurable and traceable - You can calculate your ROI to the penny.

3. Instant Results – In two days you can get the results of your campaign.

4. Paper-free – e-mail is paper free.

5. Trigger events - other events can be trigger when the message is opened

E-mail marketing is a very effective tool that if used properly can bring excellent results for your company.

Let us help you with your e-mail marketing and see the difference. Consider that e-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.

Traffic Conversion Tools

What is Traffic Conversion?

Traffic conversion is the ability to convert visitors into customers.

In any website the main objective is that the visitor finds the information that he or she is looking for. The visitor also has to find it easy to buy your products, to call you or to fill out a request form so you can contact them in the future.

Why is Traffic Conversion important?

Let’s assume that you get a lot of traffic to your site because your site has excellent position on the search engines or because you are paying for a Pay Per Click campaign. But what happens if no one is buying or calling you? The answer is simple; you don’t have the right internet marketing strategies in your site to convert. Here are some of the reasons:

1. Site is difficult to navigate

2. Site is poorly designed

3. There are no call to action

4. The content is not appealing

5. The distribution and colors are inappropriate

The bottom line is that the site is not well organized and built for visitor conversion.

Website Analytics

Web analytics is a very important component of any Internet Marketing campaign. With web analytics you will be able to know which aspects of the website work towards the business objectives; for example, which pages are encouraging people to make a purchase.

Data collected almost always included web traffic reports. You can also compile e-mail response rate, PPC information, click heat mapping and so on. This data is usually compared agains Key Performace Indicators (KPIs) to improve web site performance and campaign audience response.

Web analytics is an area that hasn’t been exploited by many companies because they don’t fully understand the trends and the relationship of events in the information provided.

In Goblin Creative we always say “Information is potential power, knowledge is everything”. If you know what to do with the information that you have, you have a competitive advantage because you can make well informed decisions that will drive your business to succeed where others have failed.

Pay Per Click (PPC)

Have total control of your marketing budget

What would it mean to you if you can control your marketing budget to the penny? Better yet, what if you can create a marketing campaign and reach thousands of potential customers within minutes?. Pay Per Click (PPC) offers you that and much more.

PPC has been the method of preference by many companies that are not sure whether the internet is the right way to attract new customers. The reason is simple; you don’t have to invest a lot to see the results. So for example, if your company offers custom chairs, you can easily create a PPC campaign and put your ads in Google, Yahoo and MSN to attract visitors to your site, and with the right analytics in place, you can see how much of the traffic came from each campaign and what was the behavior of the visitors. For example, you can easily determine that the people were more attracted to your office products.

PPC really is one of the most effective ways, if not the best way, to market your products in the internet; and there are many reasons why. You can create a marketing campaign in minutes. You can market by location and create ads that are appealing to very specific segments of the population, your target market. You have total control of your budget; you decide how much you want to spend.

PPC is very powerful and can bring excellent results for your company. But it can also be very expensive and inefficient if the person that runs it has no idea of what your objectives are and hasn’t done a good investigation of the keywords, market segment and the rules to position your ads in the best places.

At Goblin Creative we have a team dedicated only to manage your PPC campaigns and provide you with the best strategy. Give us a call and we will show you the benefits of PPC.

Search Engine Optimization (SEO)

If you need to get more traffic to your web site and enjoy the benefits of free advertisement in the internet, there are some simple rules that can help position your site at the top of the search engines for specific terms. Why is that important? Most people will click first on the organic results than in the pay advertisements.

Because search engines use different techniques and rules for site positioning, no one can guarantee that your site will always be #1 on the search results. However, a good SEO company will help you position your site in the top 10 for specific terms.

SEO will drive targeted traffic from search engines such as Google, Yahoo, Altavista, MSN and many others to your site, generating enquiries, leads and sales. Having your website optimized for search engines has proven to give a return on investment that is unmatched in any advertising industry.

Be aware of companies that guarantee you the first place in the search engines, they might be using Black Hat Techniques and can get your site completely banned from the search engines. At Goblin Creative we use White Hat SEO practices to get your site positioned in the best places in the search results using the rules and guidelines form the most popular search engines.

What is SEO?

Search Engine Optimization is a marketing technique used to help websites to rank high in the search engines (such as Google, Yahoo, MSN, etc.).

The objective of SEO is to direct more targeted traffic to the website.

SEO, also known as natural (organic) search engine rankings is the natural rankings that the search engines award your website based on the relevancy to the search phrase and quality of the site in the main section of the search engine.

Advantages of Search Engine Optimization

► Greater increase in traffic from each keyword or phrase

► High Positioning potential for multiple keywords and phrases

► Traffic no longer costs money per click

► Long term positioning can be obtained through ongoing assessments

► Residual effects are applied to entire site

White Hat versus Black Hat

SEO techniques are generally classified in 2 categories: white hat and black hat. White hat techniques are aimed to produce long time results. Black hat SEO might produce results fast but is taking the risk of getting the website banned completely from the search engines.

Black hat SEO attempts to improve rankings by using methods that are not approved by search engines. Black hat SEO uses deceiving techniques trying to cheat the algorithms used by these search engines.

White hat SEO is more concern about good content and the quality of links to the website.

What it is that we do

For any SEO strategy to work, there are many different components that need to be taken into consideration.

1. First of all, we need to understand the business and their competitors. A complete study of the positioning of the business and the competition is realized by utilizing different methods and the most advance software for SEO.

2. We realize a comprehensive analysis related to the different internet marketing components and the positioning of the business with respect to the major search engines.

3. Then we need to know what are the objectives of the business, do you want to just attract more traffic or do you want to dominate in a specific market segment? To do this, we have to do a complete investigation of the different keywords and terminology that are related to the business operations and to the target market.

4. We propose a target market and set of keywords to go after.

5. Elaborate strategy and plan of action

Sounds complicated? It actually is. The reality is that not everyone can do SEO. It takes time, skills and the implementation of a very good strategy to achieve the desired results.

Give us a call and we can discuss with you in more detail any questions you might have related to this topic.

Website Optimization

"The real power of the internet is in its ability to market directly to individuals, by giving them the information that they need, when they need it. The websites that achieve this will grow exponentially while the sites that don’t will ultimately fail to those who do."

Everything is about Conversion

Just like in real estate everything is about "Location", in the world of internet marketing the most important thing is "Conversion".

Whether you want your visitors to place an order online, or to call you for more information about your company and your products, you have to get them to take action. If your website is not doing that, then it needs improvement.

Is your site delivering the results you expect? If it is, congratulations you are in the 5% of companies that are getting a good return on your investment.

The reality is that most websites don’t deliver because they were not created strategically according to the company’s objectives. In most cases the website is not viewed as an extended part of the corporation but as stand alone entity.

If your objective is to attract more customers or to deliver the right information about your company, the website should be considered one of the most important elements for your corporate communications, marketing and sales strategies.
If you are considering a Website Optimization you might ask yourself the following questions.

1. Does Your Website Look Professional?

Remember that the website is the reflection of your company. Is the information current? Are the graphics and photographs professional quality and optimized for the internet? How are your competitors doing?.

2. Is Your Website Helping your Business?

You may be using your site as a brochure to show existing customers, but are new potential buyers finding your site when they are searching for products and services such as yours?

3. Is Your Website Easy to Find?

If you do a search, for the product or service you sell, where is your company listed? Is it on the first page of search results? If not, you are losing business. Studies have shown that search engine users rarely look past the first three pages of search engine results before moving on to a new search.

4. Does Your Website Speak to Your Customers' Needs?

Think about all the questions your customers ask you before they decide to buy. Think about all of their concerns. Do you answer those questions in your website? Do you address those concerns? If you don't, you are losing potential customers.

5. Is Your Website Easy to Use?

Is your website user friendly? consider that most people are not computer experts and if the information is not 3 clicks away they will get frustrated and will leave your website.

6. Does Your Website Covert Visitors?

Do you know the percentage of people that visit your site and the number that actually call you, email you or download something?

7. How do You Stay in Contact with Customers?

Are you collecting information about the people that visit your site? It is important to keep in contact with customers and potential buyers.

At Goblin Creative we will help you evaluate your current website to determine whether your website needs an upgrade, adjustment or a website Re-Design.

“In less than 10 seconds your visitors will decide to stay in your website or to go somewhere else...probably with your competitor”

Website Design

Did you know that more than 80% of the existing websites are poorly designed?

There are many companies that can create your website at a very low price; you can even build your website using the software from your hosting company and get it almost for "FREE". But is it really free? Have you considered how many visitors might go into your site and won't buy from you just because the site is poorly designed?
A poorly designed web site not only will cause your visitors to leave your page, but it will also leave the impression that your business is not reliable and professional. Believe it or not, your website sells, your web site is an extension of your business. So why not spend the time and effort to have a professionally designed and highly functional website.

It is not just about nice colors and pretty pictures

The colors, the content, the position of your ads, the attention grabbers and many other factors are key in the success of your website. These are some of the principles of internet marketing and yet many web designers forget about them. So it is important that not only your site looks professional, but also it has to be functional. A professional web development company should always consider different aspects like:

► The content –  The content should be rich and targeted to the specific audience of the people that is interested in your business.

► The usability –  Simply put, it has to be user-friendly. How many times have you been in a website that is too complicated?.

► The appearance –  The style should be professional, appealing and relevant

► The visibility –  It should be easy for the visitor to find what he/she is looking for. It takes 10 seconds for the regular user to browse your site, if you don’t grab his/her attention in those 10 seconds, they will leave.

It is all about creating a great lasting impression and show that you mean business through your website.

In GOBLIN CREATIVE we have a team of web designers and marketing professionals that can help you create a professional website for your business.

Is your website a reflection of your business?

Professional:  You website is your business card to the rest of the world.

Trustworthy:  A professional looking web site gives more confidence to the visitors and reflects an image of a trusted company.

Functional:  Site navigation and overall functionality are key to help your visitors to find what they are looking for.about your business.

Innovative:  Technology is changing every day. Your website has to tell your visitors "We are here to stay an compete in the information age"

Ready:  Having a professional website is like saying to the world, "We are ready to do business with you"

Website Development

Are looking for a website that delivers the results that you want? There are many things you should consider.

Whether you are doing B2B or B2C marketing, we can help you with your internet strategy.

Can your business afford losing one or two years looking for the right solution?..

What is the purpose of having a good website if no one can find it?

If you have a website but no visitors, then your website is not working, period.

Let us help you with the development of your website. This is the information era. There are 1.2 billion internet users around the world and last year internet sales reached 137 billion dollars. If you are not doing business over the internet, you might be missing on a huge opportunity.

Did you know that by 2008 online marketing will be the dominant media for Business to Business initiatives?. According to the Direct Marketing Association direct mail, fliers, promotional events and other marketing media will take a back seat to more efficient online efforts.

Whether your business is big or small, if you are looking to attract more customers, increase your sales, take your business globally or reduce costs, we can help you evaluate different alternatives and offer you the best solution. We can guarantee you the best results.