How to upgrade your website and not lose positioning in search engine

Your website is the gateway to allow potential customer to be able to view what your company is about and the website allows you to convey your message that you want the potential customers to acknowledge when they think about your company. Knowing this fact, the company’s website is a very important factor in getting new customers and maintaining loyalty from previous customers by updating the website with new product that will keep them interested and excited.

To upgrade a website, we first have to analyze what needs to improve on the website. We first ask ourselves, does the website look nice and appealing to the customers? This is really important since the website suppose to catch the potential customer’s attention before the customer slips away. The website needs to catch the customer’s attention within the first 5 seconds when he visits the site. If this doesn’t happen you have lost a potential customer.  Next, the website should be easy to navigate. Once the website has captured the customer’s attention, the customer should be able to find what he/she is looking for with ease. If the customer can’t find what he/she is looking for then once again you lost another customer. After have a nice looking and easy to navigate website, we have to improve it with the current trend.  We have to look at the company’s competitors and find ideas that might improve your own website and make it better then the competitors. Lastly, we think of our own ideas that will help improve your website and make it more convenient and better for the customers.  This depends on what services your companies provide.

After improving your website, we have to make sure to have a high positioning in search engine. This is very important since most of the traffic your website receives is from search engines (Ex. Google). To maintain your position in search engine, we have to update the website from time to time so the google will see that the website is constantly up to date and is not old. Another method of maintain your position is with social media. If you use “blogger”, you can create blogs that will help improve your positioning if you make hyperlinks that links to your website. Google will notice this and put a higher value to your website then your competitors. If you need help, let Goblin Creative handle your website and social media.