The popularity of mobiles applications have exploded within the recent years. The Number of apps up to date is rapidly increasing. Currently there are 225000 Apple apps, 70000 Android Apps, 72000 Black Berry Apps, 13000 Ovi Apps and 11000 iPad apps. The number is rapidly increasing because of the use of smart phones and the need of everybody. Another statistic that shows this is a growing trend is the fact the iPhone can get over 1 billion download within the last two months. Calculating this in terms of days is, 16.7 Million downloads per day! Apple the most famous app creators have paid over $1 billion to iOS apps developers and the average paid iPhone app has sold around 101024 copies within the lifetime of 261 days. Around 7% of users have spent over $50 within the past three months; this is a lot of money that the app creators are getting. This is the current trend of where the market is leading towards. Around 60% of developers have recently created an Android app because of how effective Mobile apps are in the current days. Supporting this statement, over 70% of iPhone developers are planning on releasing an Android app within the next 6 months.
One prime example of the success of a Mobile app is the ever so entertaining game “Angry Birds”. This game has over 6.5 Million sales on the App store and within these sales there are 200,000 sales of this app sold for $4.99 on the iPad app store. It has grown very popular and has 6 million views on youtube videos about the game.
Another entertaining game is called, Tap Tap Revenge. This game has been download 35 Million time and is rapidly increasing. It has currently generated 5 million song sales and are creating 500,000 new download on tracks every week.
The Mobile Apps are not only made for gaming. eBay has made an iPhone app that have been downloaded 11 Million times since July 2010.Within the release date and the end of the year 2010, eBay expects to make a profit of $1.5 Billion just from the mobile transactions alone. This has increased the profit in 2009 which was only $600 Million.
Mobile Applications is a serious business, and is an ever growing trend. Most people you see walking on the streets and playing with their phone are most likely texting or on an applications since Mobile Apps can be accessed anywhere as long as you have a Mobile Phone with them. This new age of technology is demanding more focus on the Mobile applications, since it is a rapidly increasing market.
Wednesday 20 July 2011
How to Promote Business using Social Media
Social Media is a powerful tool to promote your company. In this article, we will show you the possible ways on how to promote your business with the ever successful social media.
1. Spread the news about your company
This can easily be done when using social media. Getting connected to the social network can get the words out about your company quickly and efficiently. Posting videos or an explanation about your company’s products or services will be spread rapidly when people start looking on your Facebook page and other social media devices.
2. Offer special deals to loyal customers
Offering deals to customers who visit your company often can be an effective method on getting new customers. One example was about a restaurant who offered free drinks if they liked their Facebook page. This provided them with many new customers and let the company to be known by many more people.
3. Keep your customers updated
With Social Media, customers can get new information as soon as you tweet or make a post on your Facebook wall. This keeps the customers updated with your newest products, or services and will peak their interest in buying new material.
4. Ability to find New Potential Customers
Twitter has an option to filter keywords and help you search for potential customers. You can find customers who have tweeted about needing some services that your company can provides. Seek them out and provide them with an offer they can’t refuse
5. Reach new Markets
While using social media you can reach places that you would not be able to reach without the use of social media. For example if you’re advertising your services on the news paper in Toronto, you can spread the services of your company to everywhere that Social Media can reach. As long as people are listening to your campaign
Promoting your company is easy with the use of Social Media. With the new technologies these days, companies have to keep up to date with the current trend. Social Media is the perfect spot to explore and expand your company.
1. Spread the news about your company
This can easily be done when using social media. Getting connected to the social network can get the words out about your company quickly and efficiently. Posting videos or an explanation about your company’s products or services will be spread rapidly when people start looking on your Facebook page and other social media devices.
2. Offer special deals to loyal customers
Offering deals to customers who visit your company often can be an effective method on getting new customers. One example was about a restaurant who offered free drinks if they liked their Facebook page. This provided them with many new customers and let the company to be known by many more people.
3. Keep your customers updated
With Social Media, customers can get new information as soon as you tweet or make a post on your Facebook wall. This keeps the customers updated with your newest products, or services and will peak their interest in buying new material.
4. Ability to find New Potential Customers
Twitter has an option to filter keywords and help you search for potential customers. You can find customers who have tweeted about needing some services that your company can provides. Seek them out and provide them with an offer they can’t refuse
5. Reach new Markets
While using social media you can reach places that you would not be able to reach without the use of social media. For example if you’re advertising your services on the news paper in Toronto, you can spread the services of your company to everywhere that Social Media can reach. As long as people are listening to your campaign
Promoting your company is easy with the use of Social Media. With the new technologies these days, companies have to keep up to date with the current trend. Social Media is the perfect spot to explore and expand your company.
Monday 18 July 2011
QR Code
What exactly is a QR code? QR code is the most popular 2-D barcode. QR is short for Quick Response because they are codes can be read on the cell phone very quickly. QR code is sort of like a bar code which you scan with your cell phone and it receives data. Depending on what is the purpose of the QR code, many different things can happen.
How can QR code benefit your company? The main attraction of QR code is that it can be placed anywhere. You can place the QR code wherever and anyone can scan it. Upon scanning the QR code, they might be linked to your website. This can highly increase traffic onto your website. Other applications maybe the QR code contains data to a product or service that you provide and the user can browse through the information if they are interested with what you see. You can place your QR code in any public place if you have the chance. One example is that you can place your QR code on the subway, where thousands of people pass by everyday and they all have the chance to scan your QR code. This provides you with many more potential customers from places you will least suspect it. An example of this is shown below.
Aside from the application of the QR code, it will improve your reputation as a company. When people visit your site using a QR code or find a QR code on your site, they will know that this company is serious with what it does and are up to date with technology. This not only changes the view of other people when they view your site but will also how Google see them. When adding a QR code Google search engine will notice that you have updated your page by adding an image of a QR code. This will cause it the judge your website more highly then other websites that have not been updated often or at all. This will increase the traffic on your site when users search for a keyword related to your site.
There are many other neat examples of how QR code can help your business grow. However one of the neat and interesting aspects of QR code is the Augmented Reality. Augmented Reality affects your view of reality by changing it with code. There have been many applications of Augmented Reality being used however the one that is very neat and interesting is a business card that implements this shown below. Take advantage of this fast expanding technology and you will see the effect on your company in no time.
How can QR code benefit your company? The main attraction of QR code is that it can be placed anywhere. You can place the QR code wherever and anyone can scan it. Upon scanning the QR code, they might be linked to your website. This can highly increase traffic onto your website. Other applications maybe the QR code contains data to a product or service that you provide and the user can browse through the information if they are interested with what you see. You can place your QR code in any public place if you have the chance. One example is that you can place your QR code on the subway, where thousands of people pass by everyday and they all have the chance to scan your QR code. This provides you with many more potential customers from places you will least suspect it. An example of this is shown below.
There are many other neat examples of how QR code can help your business grow. However one of the neat and interesting aspects of QR code is the Augmented Reality. Augmented Reality affects your view of reality by changing it with code. There have been many applications of Augmented Reality being used however the one that is very neat and interesting is a business card that implements this shown below. Take advantage of this fast expanding technology and you will see the effect on your company in no time.
Google+
Why use Google+ when you can use Facebook or Twitter? Google+ is a much easier and cleaner way to share information to selective groups/individuals. For example, you can create “Circles” so you can organize everyone that you know into categories. One Circle can be named “Company” which will have everyone in your company and sharing important information and updates with them specifically is fast and easy. On the other hand, you can also have a circle named “Customers” where it will include all the customers who are interested in your company’s services. Sending an advertisement to them is simple and clean when you use Google+. This has been the number 1 advantage compare to Facebook since with Google+, you can easily modify your privacy settings and indicate where information is to be shown. Goggle Chrome is the combination of Facebook and Twitter. Having all the having all the features of having friends and sharing info with others, to being able to “follow” someone and keep up to date with all the news that they send. What reasons are there to not join Google+?
Aside from the “Circle” feature where you can organize people into different categories, there is also the “Hangout” feature. The Hangout feature is a convenient way to make conference calls with other colleague when you have to discuss with them about a project or to see how they are doing. A neat feature that Hangout has is that the main video that appears will always switch to the person that is talking on the microphone so you always know who is talking. When you set up a call, any can join easily, depending on how you set it up. It incorporates this with the Circle feature where you can set up a Hangout within only a certain circle. For example if you have something to discuss with your company only, you should only set up the Hangout with the company Circle. However if your advertising your campaign live, you can set up a Hangout with your customers and they can join anytime they like to hear what you’re saying.
Google+ is still in Beta and has many more things to add on to make it even more amazing. They are planning to add a “Question feature” which allows companies to get the opinions of their customers with ease. The most exciting new feature they are creating is a new business platform, that is going to made specifically to businesses that want to expand their horizons. This is the perfect opportunity for you to join with the mainstream and take advantage of the new Google+.
Augmented Reality
What is Augmented Reality?
Augmented reality is a means for the virtual world to interact with the physical and real world. Our sense of the world is modified by computer generated input such as sounds and graphics. In short our view of the world is modified by a computer. This is very similar to virtual reality however, virtual reality replaces to the real world instead of just altering our perception of the real world which augmented reality does.
Augmented Reality is used in sports, head mounted devices(jet fighters helmet), GPS, handheld devices and many more. This is one feature that has been used with augmented reality. The user can combine, by using his cellphone, the vision of reality with superposed layers of data, that allow him to extend information with respect to which it is seeing. We are using platform like TO SPADE, which is the best tool at this moment for this type of applications.Thus by means of the development of an application, we can show to information of several sources or “layers”. We can access existing data in other systems, or generate data to show our own.
Do you need an application to be designed using Augmented Reality? Ask Goblin Creative to design one for you!
Mobile Applications
Mobile Application
There is many mobile applications that is available to help promote your company. One example of this is QR code. QR code is the most popular 2-D barcode. It was created so it can be decrypted at high speed. The QR code can be useful to the company for many reasons. One of them is that people can access your website from their phone quickly and efficiently. This is very important since people always want things “now” and don’t want to wait when they are ready to buy. Providing this feature will let people be able to access your website from places you will least suspect.
Mobile Application and Advertisement
Creating ads in mobile application creates a new pathway for revenue. However, planning and research is a needed in order to use mobile application for advertisement efficiently. You must find out when, why and how the user uses the application and utilize this information in order to prosper in your investment. One example is a company gave free SMS services, up to 300 free texts however every text made generated 3 ads along with it. This was very useful for the companies shown in the messages since this is a significant advertising opportunity.
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