What is Traffic Conversion?
Traffic conversion is the ability to convert visitors into customers.
In any website the main objective is that the visitor finds the information that he or she is looking for. The visitor also has to find it easy to buy your products, to call you or to fill out a request form so you can contact them in the future.
Why is Traffic Conversion important?
Let’s assume that you get a lot of traffic to your site because your site has excellent position on the search engines or because you are paying for a Pay Per Click campaign. But what happens if no one is buying or calling you? The answer is simple; you don’t have the right internet marketing strategies in your site to convert. Here are some of the reasons:
1. Site is difficult to navigate
2. Site is poorly designed
3. There are no call to action
4. The content is not appealing
5. The distribution and colors are inappropriate
The bottom line is that the site is not well organized and built for visitor conversion.
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