If you need to get more traffic to your web site and enjoy the benefits of free advertisement in the internet, there are some simple rules that can help position your site at the top of the search engines for specific terms. Why is that important? Most people will click first on the organic results than in the pay advertisements.
Because search engines use different techniques and rules for site positioning, no one can guarantee that your site will always be #1 on the search results. However, a good SEO company will help you position your site in the top 10 for specific terms.
SEO will drive targeted traffic from search engines such as Google, Yahoo, Altavista, MSN and many others to your site, generating enquiries, leads and sales. Having your website optimized for search engines has proven to give a return on investment that is unmatched in any advertising industry.
Be aware of companies that guarantee you the first place in the search engines, they might be using Black Hat Techniques and can get your site completely banned from the search engines. At Goblin Creative we use White Hat SEO practices to get your site positioned in the best places in the search results using the rules and guidelines form the most popular search engines.
What is SEO?
Search Engine Optimization is a marketing technique used to help websites to rank high in the search engines (such as Google, Yahoo, MSN, etc.).
The objective of SEO is to direct more targeted traffic to the website.
SEO, also known as natural (organic) search engine rankings is the natural rankings that the search engines award your website based on the relevancy to the search phrase and quality of the site in the main section of the search engine.
Advantages of Search Engine Optimization
► Greater increase in traffic from each keyword or phrase
► High Positioning potential for multiple keywords and phrases
► Traffic no longer costs money per click
► Long term positioning can be obtained through ongoing assessments
► Residual effects are applied to entire site
White Hat versus Black Hat
SEO techniques are generally classified in 2 categories: white hat and black hat. White hat techniques are aimed to produce long time results. Black hat SEO might produce results fast but is taking the risk of getting the website banned completely from the search engines.
Black hat SEO attempts to improve rankings by using methods that are not approved by search engines. Black hat SEO uses deceiving techniques trying to cheat the algorithms used by these search engines.
White hat SEO is more concern about good content and the quality of links to the website.
What it is that we do
For any SEO strategy to work, there are many different components that need to be taken into consideration.
1. First of all, we need to understand the business and their competitors. A complete study of the positioning of the business and the competition is realized by utilizing different methods and the most advance software for SEO.
2. We realize a comprehensive analysis related to the different internet marketing components and the positioning of the business with respect to the major search engines.
3. Then we need to know what are the objectives of the business, do you want to just attract more traffic or do you want to dominate in a specific market segment? To do this, we have to do a complete investigation of the different keywords and terminology that are related to the business operations and to the target market.
4. We propose a target market and set of keywords to go after.
5. Elaborate strategy and plan of action
Sounds complicated? It actually is. The reality is that not everyone can do SEO. It takes time, skills and the implementation of a very good strategy to achieve the desired results.
Give us a call and we can discuss with you in more detail any questions you might have related to this topic.
No comments:
Post a Comment