Web analytics is a very important component of any Internet Marketing campaign. With web analytics you will be able to know which aspects of the website work towards the business objectives; for example, which pages are encouraging people to make a purchase.
Data collected almost always included web traffic reports. You can also compile e-mail response rate, PPC information, click heat mapping and so on. This data is usually compared agains Key Performace Indicators (KPIs) to improve web site performance and campaign audience response.
Web analytics is an area that hasn’t been exploited by many companies because they don’t fully understand the trends and the relationship of events in the information provided.
In Goblin Creative we always say “Information is potential power, knowledge is everything”. If you know what to do with the information that you have, you have a competitive advantage because you can make well informed decisions that will drive your business to succeed where others have failed.
Are you going to do a follow up article? Would love to know what happens next.
ReplyDeleteAmela
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