Facebook Advertisements Benefits

Social media has become an instrument that allows companies to reach places that would have never been possible without the use of social media. Social allows small companies to grow vastly since if a couple of people views their services they can spread the word like wild fire. This allows the company to gain additional customers that are valuable and loyal. Facebook is currently the biggest social media site and therefore the most widely known social media tool for companies to use to spread their news. Facebook has over 750 million active uses that go on every single day and spend over 700 billion minutes per month on Facebook. Facebook introduce this new Advertisements campaign that companies can apply for. Advertising on Facebook is the most efficient way of gaining more customers due to all the users that visit Facebook every day.

Some neat features that the advertisement system on Facebook has is the way they can filter out people. Facebook allows the user to show their advertisement for specific countries or areas. Facebook also allows the user to filter their target audience. For example, if your company is selling perfume, Facebook allows you to show your ads only to females whose age range from 15- 40 years. This is a great way to gain specific customers that your company will help and support.

Facebook advertisement also allows your advertisement to contain a picture. Like the saying goes, “A picture is worth a thousand words”. Pictures are a significant way to attract the users’ attention to your ads. This allows the company to draw the users’ interest towards their services or products.  Facebook also allows the company to only show their ad if the user has a specific keyword in their profile that relates to their services that they can provide. Let Goblin Creative help your company expand by using the efficient and effective Facebook advertisement system.

What are things that I should consider before I create the social media channels for my business?

Social media is the new trend and is a great source of getting new and loyal customers. However before creating social media for your company you must first prepare. First, assign the responsibility to people on maintain the social media. For example letting on person upload content and someone will have to manage the issues that may come up.  Calculate how much time this will take away from the person’s day to update the social media. Before creating the social media sites, due to the many new future customers you have to improve and increase your customer support. This is important since social media brings many customers to your company and this in turn will also require more customer support. This also causes you to make sure all your products are perfect. You should know the issues that may occur with your product. Fix these issues before you enter social media, people would change their opinion on your company just because you entered in the social media. The company must fix their own issues before the new flow of customers come in. In the meantime of fixing the issues in your company, there is a need for new content that revolves around these common issues. This content should provide the customer with why this is happening and how the company is trying to resolve this problem. When entering social media, you have to be ready to respond to your customers quickly to satisfy their needs. Build a relationship with your customers and let them know you care about them.  After hearing complaints from customers be prepared to act and fix the issues at hand. 

What is the difference between Facebook, Twitter, Blogger and Word Press? And how can I use them to promote my business?

Facebook is the most popular social media. There are over 750 million users. Twitter on the other hand has 26 million users.  Facebook appeal is to reconnect with old friends and family or to keep up to date with what they are currently doing. On Facebook you can share photos, play games, instant message people, share your status and etc. Facebook is easy to grasp and keeps you connected with friends. However on twitter you update your status in up to 140 characters. You can get instant response to your tweets and you can reach far beyond your friends.

Blogger and Wordpress are both blog sites where people post articles on a topic or about their life. They are really similar however Wordpress has additional options compared Blogger. On Wordpress they allow you to have a self-hosted blog of your own domain. Also Wordpress has over 1000 of different themes for the blog. However with all these positive points for Wordpress why would anyone use blogger? The reason is because blogger is owned by Google. Posting articles on blogger will be weighed more heavily by Google search engine and will rank your website highly.

With the power of all 4 of these social Medias, you can easily improve and promote your business. With Facebook and Twitter you can have people follow you and can easily update them. For example if you have a new product or service available to the customer you can update your Facebook or twitter and inform them in seconds. Companies can also create promotions that will attract customers to their locations. One example that attracted me is this promotion where they sold free bubble tea for a day. I saw this form one of my friend’s status.  This is a really good strategy since if one person knows about your promotion it can spread to many more of his/her friends and keep on spreading the word. Without this promotion, I would probably not have known there was a bubble tea store at this location. With Blogger and Wordpress, their main uses to promote your company is sharing information about your company and increase its positioning on search engines like Google. This is really important since you increase the traffic to your sites which in turns increase the amount of customers you have.

How to upgrade your website and not lose positioning in search engine

Your website is the gateway to allow potential customer to be able to view what your company is about and the website allows you to convey your message that you want the potential customers to acknowledge when they think about your company. Knowing this fact, the company’s website is a very important factor in getting new customers and maintaining loyalty from previous customers by updating the website with new product that will keep them interested and excited.

To upgrade a website, we first have to analyze what needs to improve on the website. We first ask ourselves, does the website look nice and appealing to the customers? This is really important since the website suppose to catch the potential customer’s attention before the customer slips away. The website needs to catch the customer’s attention within the first 5 seconds when he visits the site. If this doesn’t happen you have lost a potential customer.  Next, the website should be easy to navigate. Once the website has captured the customer’s attention, the customer should be able to find what he/she is looking for with ease. If the customer can’t find what he/she is looking for then once again you lost another customer. After have a nice looking and easy to navigate website, we have to improve it with the current trend.  We have to look at the company’s competitors and find ideas that might improve your own website and make it better then the competitors. Lastly, we think of our own ideas that will help improve your website and make it more convenient and better for the customers.  This depends on what services your companies provide.

After improving your website, we have to make sure to have a high positioning in search engine. This is very important since most of the traffic your website receives is from search engines (Ex. Google). To maintain your position in search engine, we have to update the website from time to time so the google will see that the website is constantly up to date and is not old. Another method of maintain your position is with social media. If you use “blogger”, you can create blogs that will help improve your positioning if you make hyperlinks that links to your website. Google will notice this and put a higher value to your website then your competitors. If you need help, let Goblin Creative handle your website and social media.

Mobile Application for Business for Canada

Mobile application is in rapidly increasing demand for many companies in the marketing area. These companies realize how important mobile applications can be for business. With mobile applications, businesses can increase their traffic depending on how the business uses mobile application to their advantage. For example, some companies can create a mobile application that will locate their closest franchise that they can provide their services to the user of the mobile application. This is important since the currently it is important for people to get what they demand right away. It’s seems that the factor of satisfying people’s needs when they want it, is becoming more demanding by the customers. 

Another method of using mobile application is by creating ads. Creating ads in mobile application creates a new pathway for revenue. However, planning and research is a needed in order to use mobile application for advertisement efficiently. You must find out when, why and how the user uses the application and utilize this information in order to prosper in your investment. One example is a company gave free SMS services, up to 300 free texts however every text made generated 3 ads along with it. This was very useful for the companies shown in the messages since this is a significant advertising opportunity.

A new invention that has been increasingly popular is QR codes. These QR code are 3-D barcodes that can be scanned through your phone. Depending on the QR code designed, it can have many functions. Some QR code allows the user to scan on their phone and let them access a certain webpage. The reason why this useful is because the user can access the company’s website from anywhere the qr code can be placed using their mobile.  Allow Goblin Creative to help promote your business with the many advantages of Mobile Applications.

Mobile Application;Demographics of the Growing Trends

The popularity of mobiles applications have exploded within the recent years. The Number of apps up to date is rapidly increasing. Currently there are 225000 Apple apps, 70000 Android Apps, 72000 Black Berry Apps, 13000 Ovi Apps and 11000 iPad apps. The number is rapidly increasing because of the use of smart phones and the need of everybody. Another statistic that shows this is a growing trend is the fact the iPhone can get over 1 billion download within the last two months. Calculating this in terms of days is, 16.7 Million downloads per day! Apple the most famous app creators have paid over $1 billion to iOS apps developers and the average paid iPhone app has sold around 101024 copies within the lifetime of 261 days. Around 7% of users have spent over $50 within the past three months; this is a lot of money that the app creators are getting.   This is the current trend of where the market is leading towards. Around 60% of developers have recently created an Android app because of how effective Mobile apps are in the current days. Supporting this statement, over 70% of iPhone developers are planning on releasing an Android app within the next 6 months.

One prime example of the success of a Mobile app is the ever so entertaining game “Angry Birds”. This game has over 6.5 Million sales on the App store and within these sales there are 200,000 sales of this app sold for $4.99 on the iPad app store. It has grown very popular and has 6 million views on youtube videos about the game.

Another entertaining game is called, Tap Tap Revenge. This game has been download 35 Million time and is rapidly increasing. It has currently generated 5 million song sales and are creating 500,000 new download on tracks every week.

The Mobile Apps are not only made for gaming. eBay has made an iPhone app that have been downloaded 11 Million times since July 2010.Within the release date and the end of the year 2010, eBay expects to make a profit of $1.5 Billion just from the mobile transactions alone.  This has increased the profit in 2009 which was only $600 Million.

Mobile Applications is a serious business, and is an ever growing trend. Most people you see walking on the streets and playing with their phone are most likely texting or on an applications since Mobile Apps can be accessed anywhere as long as you have a Mobile Phone with them. This new age of technology is demanding more focus on the Mobile applications, since it is a rapidly increasing market.

How to Promote Business using Social Media

Social Media is a powerful tool to promote your company. In this article, we will show you the possible ways on how to promote your business with the ever successful social media.

1.    Spread the news about your company
This can easily be done when using social media. Getting connected to the social network can get the words out about your company quickly and efficiently. Posting videos or an explanation about your company’s products or services will be spread rapidly when people start looking on your Facebook page and other social media devices.

2.    Offer special deals to loyal customers
Offering deals to customers who visit your company often can be an effective method on getting new customers. One example was about a restaurant who offered free drinks if they liked their Facebook page. This provided them with many new customers and let the company to be known by many more people.

3.    Keep your customers updated
With Social Media, customers can get new information as soon as you tweet or make a post on your Facebook wall. This keeps the customers updated with your newest products, or services and will peak their interest in buying new material.

4.    Ability to find New Potential Customers
Twitter has an option to filter keywords and help you search for potential customers. You can find customers who have tweeted about needing some services that your company can provides. Seek them out and provide them with an offer they can’t refuse

5.    Reach new Markets
While using social media you can reach places that you would not be able to reach without the use of social media. For example if you’re advertising your services on the news paper in Toronto, you can spread the services of your company to everywhere that Social Media can reach. As long as people are listening to your campaign

Promoting your company is easy with the use of Social Media. With the new technologies these days, companies have to keep up to date with the current trend. Social Media is the perfect spot to explore and expand your company.